How many times have you seen the Google logo today? If itâ€™s first thing in the morning, maybe only once or twice. If itâ€™s later in the day, youâ€™re probably up to 15, 20, maybe even 30-plus times.
Google Logo History
1996: First Google Logo
The search engineâ€™s very first logo actually predates the name â€œGoogle.â€� Larry Page and Sergey Brin originally called their web crawler â€œBackRub.â€� Luckily for all of us, by 1997 theyâ€™d changed to the much less creepy â€œGoogleâ€� (a misspelling of googol, or 10100. )
1998: First (real) Google logo
Some sources credit Page with the creation of the first Google logo, while others give the dubious honor to Brin. Whomever it was, their design wasnâ€™t exactly the most polished. An exclamation mark was added to look like Yahoo!â€™s logo.
1999: Ruth Kedarâ€™s logo designs
A mutual friend introduced Brin and Page to Stanford assistant professor Ruth Kedar. Because they werenâ€™t in love with their logo, they asked Kedar if sheâ€™d design a few prototypes.
She started with a mostly black logo using the Adobe Garamond typeface. Page and Brin like this logo because the mark in the middle looked like a Chinese finger trap, Kedar says.
The graphic designerâ€™s next attempt used the Catull typeface (which should look familiar). The logo was meant to evoke accuracy, like a target.
Then Kedar got a bit more playful, experimenting with color and interlocking Os. Those Os ended up becoming the basis for the Os at the bottom of every search engine results page.
Between the cross-hairs and the magnifying glass, Brin and Page thought this design was a little visually overwhelming.
The next few iterations appear more like the Google logo we know and love today.
These designs feel younger and less serious than their precedents.
Kedar makes the letters pop off the page with shadowing and thicker lines.
The eighth design was the simplest yet. Ultimately, Kedar wanted to show Googleâ€™s potential to become more than just a search engine (hence the removal of the magnifying glass). She also changed the traditional order of the primary colors to reemphasize how untraditional Google was.
This versionâ€™s colors and the slanted angling make it feel youthful and energetic.
The final design is one of the most minimal. It was Googleâ€™s official logo from 1999 to 2010.
On May 6, 2010, Google updated its logo, changing the â€œoâ€� from yellow to orange and removing the drop shadowing.
2015: A new logo for Google
Googleâ€™s logo changed dramatically in 2015. The company preserved its distinctive blue-red-orange-blue-green-red pattern, but changed the typeface from Catull to the custom schoolbook-inspired Product Sans.
At the same time, Google also rolled out several variations on its logo, including the rainbow â€œGâ€� that represents the smartphone app and the favicon for Google websites, and a microphone for voice search.
The new logo might look simple, but the transformation was significant. Catull — the former typeface — has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight.
Product Sans is a sans-serif typeface. That means itâ€™s easy for Googleâ€™s designers to manipulate and adapt the logo for different sizes — say, the face of an Android watch or the screen of your desktop computer. As Googleâ€™s product line becomes more and more diverse, an adaptable design becomes essential.
The logo is also meant to look young, fun, and unthreatening (read: â€œIâ€™m not like other massive tech corporations, Iâ€™m a cool massive tech corporation.â€�) This was a prescient move — since Google unveiled this design in 2015, concerns about data privacy have reached a fever pitch.
A Dynamic Logo
Googleâ€™s logo is also now dynamic. When you begin a voice search on your phone or tablet, youâ€™ll see the Google dots bouncing in anticipation of your query.
As you speak, those dots transform into an equalizer that responds to your voice. And once youâ€™ve finished talking, the equalizer morphs back into dots that ripple as Google finds your results.
â€œA full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation,â€� explained While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.
Whatâ€™s a Google Doodle?
A Google Doodle is a short-term modification of the traditional Google logo. Theyâ€™re usually used to commemorate holidays, special occasions, and birthdays of scientists, thinkers, artists, and other important people.
The first Google Doodle originated in 1998 — before the company was technically even a company. Page and Sergey were attending the Burning Man festival. As a kind of â€œout of officeâ€� message, they put a stick figure drawing behind the logoâ€™s second O.
In 2000, Brin and Sergey asked then-intern Dennis Hwang to come up with a doodle for Bastille Day. Users loved it so much that they appointed Dennis â€œchief doodler.â€�
The first Doodles tended to mark well-known holidays, like Valentineâ€™s Day, Halloween, and Indian Holi (in India). But as time has gone on, theyâ€™ve become more and more global and creative. For example, on September 1 2017 this Doodle celebrated the first day of school (or mourned it, depending on who you ask.)
Google has created more than 2,000 doodles for various homepages around the world.
To decide which events get doodles, a team gets together periodically to brainstorm. Doodle ideas come from other Googlers as well as users. The actual doodles are designed by illustrators and engineers.
To submit an idea for a doodle, email firstname.lastname@example.org.
Thereâ€™s more that meets the eye to Googleâ€™s logo. As people and technology evolve, the design has too. At the rate things are changing, weâ€™ll probably see a new version in a few years.
Source: New feed