Books

Digital Warfare

Sun Tzu Art of War for a Digital Age

Why I am writing this book


The Art of War has become 'required reading' for almost all who are in business, from your sales professionals to senior executives. The strategies have been adopted and many successful entrepreneurs and leaders of industry talk about the value that can be found in this book. I too have taken many a lesson from it.
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With all the value that the 'Art of War' can offer, along with my experience I wanted to merge the two and see how these principles can be adapted for a digital context.
Chapters include:
Laying Plans - Getting started
Waging War - Engagement
Attack by Stratagem - Optimization of effort
Tactical dispositions - Enhancing digital skills
Energy - Use of time
Weak Points and Strong - Digital SWOT analysis
Maneuvering - Implementation
Variation in Tactics - Guerilla marketing
The Army on the March - Moving with the times
Terrain - Knowing the lay of the Digital Landscape
The Nine Situations - Adapting
The Attack by Fire - Digital risk management
The Use of Spies - Research tools and techniques

Why I wrote this

I simply made more mistakes, said stupid things and acted before thinking than I care to recall. I woke up to this only in my late 20's and realised I had could have been so much closer to my life goals had I known, what it really takes. This is What it Takes - A Success handbook So here are the top 10 focus areas that will, if internalized, absorbed and put into practice; fundamentally change your life, for the better.
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Learn: How to grow and develop as an entrepreneur, business person and as a human being..
What It Takes provides life tips, tricks, and techniques that can be applied in everyday life.
Each of the 10 chapters offers insight, personal stories and strategies for life

A-Z

We cover a broad range of topics, the objective is to give you, a front row seat to conversations covering A-Z. of Social Media Topics Written and created by Brian Mawdsley  (@BrianMawdsley) and Jacqui Mackway Wilson (@GoSocialSa)

Talking Social Media - From A-Z

15.5 Hours (Audio) of engaging dialogue between two Social Media Specialist. We cover a broad range of topics, the objective is to give you, the student a front row seat to conversations covering these and many more: Branding, Blogging, Business to Business marketing, Business to Consumer marketing and Business to Community marketing. We talk on Crowdfunding, curation and Caring as well as Data and one’s Digital Foot Print. E commerce, Followers, Fans, Friends and Facebook are covered along with Quality over quantity, SEO (Search Engine Optimization), SMO (Social Media Optimization) and search. Buy Audio only $19.99 [nicepaypallite name="A-Z Audio" amount="19.99"] There are 17 PDF documents that will allow you to follow as you listen and then use them to research further into the reference mentioned, the speakers, companies, tool, techniques, tricks and strategies. All in ALL this course will leave you inspired, enlightened, educated and far better prepared to deal with the digital world we find ourselves living in today. You will often take many lessons from a single chapter and as the content is derived from practical real world scenarios it is very easily reapplied. Buy book / documents  only $19.99 [nicepaypallite name="A-Z PDF" amount="19.99"]